Ice on the spot! Experience the benefits of direct, active massage. Provides effective treatment in 5-10 minutes versus 20 minutes for passive ice packs. Highly effective treatment for ligament, tendon and muscular injuries. Target areas for quick deep tissue penetration. Increases treatment effectiveness while speeding recovery. Portable cooler keeps Ice-Up Stick frozen for up to 10 hours! Ergonomic, insulated Comfort Grip barrel.